LIFTED http://www.lifteddigital.com datadriven ebusiness strategy Fri, 05 Oct 2012 10:49:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Are you paying for search traffic that you would get for free? http://www.lifteddigital.com/paying-for-search-traffic-that-you-would-get-for-free/ http://www.lifteddigital.com/paying-for-search-traffic-that-you-would-get-for-free/#comments Tue, 14 Feb 2012 14:34:15 +0000 th http://www.lifted.dk/?p=574 Getting the most out of your Google Adwords spending requires a focus on quality and business value over quantity and traffic volume. LIFTED provide clear learnings based on real data from your analytics tracking tools. This article illustrates one of many key learnings generated from working with optimizing our clients media spend on Google Adwords. 

Cannibalisation of your organic traffic – offend – means paying for othervice free customers.

LIFTED studies shows that some business are increasing online sales by using Google Adwords ads even though they also have top organic rankings – other business are simply waisting their spendings.

You are in the risk zone of:

  • Waisting your adwords spending – if your paying for Google Adwords ads to be shown search frases that you in fact already have an high organic ranking.
  • Loosing potential customers – if your not paying for Google Adwords ads to be shown even though you have an high organic ranking.
Are you not sure if this applies to your company type in your company or brand name here to check your adwords and Organic rankings. Please remember to come back.


There is no easy all-covering thruth on what all should do. The real learning lies in finding the most beneficial path for you.

Contact LIFTED and we will give you the answer for free by conducting a free in-depth analysis using your web analytics tools (Google analytics or likewise).

 

An example of what we could find from your analytics account:

Adwords Vs. Organic

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